Funding... in a competitive market for MSO...

Part of the original concept in MSO placement was to differentiate the C1tv block from the previous and subsequent open. A network block open would be used durning the initial placement which would later be repurposed into network IDs. This idea established the branding of both the nework and the web site. This conecpt was accepted although there was a font revision.

Later, the client decided that the branding wasn't definative enough. The marketing "tag lines" had been established for the launch and thus needed to be encorporated into the block open, IDs and website. This was the approved concept with minor font style revisions. Models were booked for for the studio.